New platform brings together expertise on Switzerland's financial centre
With the Swiss Banking Outlook Branchenforum Forum 2026, the Swiss Bankers Association (SBA) is launching a new dialogue platform for Switzerland's financial centre. The inaugural event will take place in Zurich at the end of August 2026 and bring together experts from member institutions. The focus of the first edition is the competitiveness of Switzerland's financial centre.
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Broad expertise at the inaugural Swiss Banking Outlook Branchenforum 2026 (from left to right): Renato Flückiger, Valiant Bank; Dr Anja Hochberg, ZKB; Anastassios Frangulidis, Pictet Asset Management; Dr Martin Hess, Swiss Banking; Tanya König, Moderator
The event is intended to take place annually in the future, each year in collaboration with a member institution. It will provide a platform that brings together different perspectives from the Swiss banking sector and strengthens professional exchange.
In terms of content, the Industry Forum builds on the SBA's two established studies, the Banking Barometer and the Swiss Banking Outlook. While the Banking Barometer analyses developments in the Swiss banking sector over the past year, the Swiss Banking Outlook brings together the assessments of leading experts from member institutions regarding the future prospects of Switzerland's financial centre. Together, the two studies provide a well-founded basis for understanding economic developments and industry trends.
A broad industry perspective on one panel
To launch the Swiss Banking Branchenforum 2026 experts from different banking groups and market segments will discuss the findings of the Banking Barometer and the Swiss Banking Outlook, as well as their significance for Switzerland's financial centre, under the moderation of Tanya König. The panel includes:
- Dr Martin Hess, Chief Economist and Head of Economic Policy, Swiss Banking
- Dr Anja Hochberg, Chief Investment Officer, Zürcher Kantonalbank
- Renato Flückiger, Chief Investment Officer, Valiant Bank
- Anastassios Frangulidis, Head of Swiss Multi Asset – Zurich, Pictet Asset Management
"The strength of the Swiss Banking Outlook lies in the combined expertise of our member institutions. The Event makes this shared perspective visible and creates space for exchange between the industry, the media and the public. It focuses attention on the key future issues facing Switzerland's financial centre," says Dagmar Laub, Head of Communications & Public Affairs at the SBA.
The programme will also feature presentations of the key findings from the studies and opportunities for direct exchange with experts from member banks. The focus of the inaugural event is the competitiveness of Switzerland's financial centre.
For Dr Jan Weissbrodt, Head of Financial Markets & Regulation at the SBA, this is no coincidence:"The competitiveness of Switzerland's financial centre is shaped by the interplay between regulation, innovation and international market dynamics. This makes it all the more important to assess developments at an early stage and discuss challenges collectively."
With the new Event, the SBA is establishing an annual format that connects the insights from the Banking Barometer and the Swiss Banking Outlook with the current debate on Switzerland's financial centre.
The full results of the Banking Barometer and the Swiss Banking Outlook will be presented at the Swiss Banking Forum and will be available on our website after 31 August. If you have any questions, the SBA's Media Relations team will be pleased to assist you.