Swiss Bankers Association - Swiss Banking

“We have to shape the future of our banking sector”

The Swiss banking sector is a cornerstone of the country’s economy and has close ties to industry. The new, independent study “The Swiss banking sector – role and relevance for Switzerland”, produced by the consulting firm Oliver Wyman on behalf of the Swiss Bankers Association (SBA), confirms this. In our interview, SBA CEO Roman Studer explains the five action areas that are vital to the future of the financial centre and why now is a good time to set a strategic course.

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Securing market access to stay competitive

Banks are among Switzerland’s leading service exporters and make a substantial contribution to its economic success. Access to international markets plays a key role in this regard. Vanessa Dubra, Head of International, tells us why market access is a strategic success factor for Swiss banks, which approaches are most promising and how the Swiss Bankers Association (SBA) is working to ensure that the industry can continue to prosper.

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“Innovation in banking is incremental, not radical”

Richard Hess, Head of Digital Finance at the SBA, believes that Swiss banks are well placed to tackle the digital transformation because change is about substance as well as speed.

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A promising new route into banking for school leavers

The SBA’s reformed banking course for school leavers (Bankeinstieg nach Matura or BEM for short) is set to launch in May 2026. The 18-month traineeship will evolve to meet the changing needs of the modern workplace.

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"Whatever the sceptics say, sustainable finance is alive and well"

While the EU sets about another complete overhaul of its sustainability strategy, the Federal Council has adopted a wait-and-see stance. Meanwhile, the self-regulation on the prevention of greenwashing is starting to bear fruit.

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Invitation for individual members: Swiss Bankers Day and AGM 2025

This year’s Bankers Day, which incorporates the Association’s AGM, will take place on 16 September 2025 in Bern. The theme is “The day after tomorrow – how a strong financial centre is shaping change”.

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SME banking study: Credit process to be simplified for SMEs

Thousands of Small and Medium-sized Enterprises (SMEs) in Switzerland are reluctant to apply for credit despite their financing needs. The main reasons cited are the credit process, which is perceived as lengthy and cumbersome, and high interest costs. The “SME Banking” study published today by the Institute for Financial Services (IFZ) addresses the existing hurdles in the credit process and outlines solutions.

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Academy & Events