Swiss Bankers Association - Swiss Banking

‘Successful GenAI implementation is not a sprint, but a strategic transformation process’

Generative artificial intelligence (GenAI) is transforming the financial sector. Banks that leverage this technology stand to benefit significantly – provided they also consider its limitations and risks. A recent expert report by the Swiss Bankers Association (SBA) outlines various aspects and application examples to establish optimal conditions for the use of GenAI in banks. Matthias Plattner, member of Julius Baer's Digitalisation Commission and the SBA's Expert Commission on Digitisation, and Richard Hess, Head of Digital Finance at the SBA, discuss the report's background and recommendations.

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“Anyone who follows their bank’s security advice is well protected”

The security level in the Swiss financial sector is high, but digital forms of fraud are on the rise. The new preliminary study by the Swiss Bankers Association (SBA) shows that it is now a matter of combining strengths, expanding collaborations and raising customer awareness in an even more targeted manner. In this interview, Richard Hess, Head Digital Finance at the SBA, explains how the industry is tackling this issue – together.

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Press releases11.04.2025

The Swiss banking centre: a cornerstone of the economy with global reach

Zurich, 11 April 2025 – The Swiss banking centre is one of the most important in the world and is central to Switzerland’s prosperity, innovation and international connections. To ensure its continued success in future, wise strategic choices need to be made. The study “The Swiss banking sector: its role and relevance for Switzerland” shows that economic openness, sensible and focused regulation, a sound reputation and an innovation-friendly environment are vital to the competitiveness of Switzerland’s banking centre.

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Swiss financial centre remains strong even in turbulent times

The shockwaves hitting financial markets following the announcement of US trade tariffs prove once again that geopolitical tensions and economic policy decisions can quickly have a far-reaching impact. The Swiss financial centre remains robust and stable, even when plummeting global share prices unsettle investors. Demand for Swiss wealth management services has been growing recently, and the strong franc is a sign that faith in our financial system is unbroken. The uncertainties in industry are likely to be felt in commercial banking. However, there is no denying that market volatility is weighing on customer assets. This is affecting all market players, including banks in Switzerland.

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SBA recommends concrete measures to improve collaborative fraud prevention in Swiss payments

Zurich, April 3rd, 2025 – Several Swiss banks have conducted a preliminary study together with the Swiss Bankers Association (SBA) to investigate possible measures for collaborative fraud prevention in Swiss account-to-account payments. The preliminary study recommends pursuing three concrete measures: launch joint awareness campaigns, further evaluate a network-level risk scoring service, and promote cross-product and cross-industry exchange on fraud.

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A risk barometer for financial centres

Madeleine von Rotz, Legal Counsel at the SBA, gives us an insight into the current legislative project to combat money laundering as Switzerland’s next Financial Action Task Force (FATF) mutual evaluation approaches.

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Certification for practical trainers: a quality standard for banking education

The Swiss Bankers Association (SBA) offers a certification system for practical trainers. Several banks, including Zürcher Kantonalbank (ZKB), are now certified. Dominique Steiner, Head of Education & Academy at the SBA, and Florian Rüegg, HR Manager for Young Talents at ZKB, explain the importance of this certification.

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Academy & Events

Academy & Events