Bankers Day 2017: Remaining at the top
Bankers Association’s strategic areas of focus
The SBA outlined three strategic areas of focus for its work as an association: clear positioning, anticipating the framework conditions of tomorrow, and collaboration and strong networks. The Swiss banks stand for first-class service, professional customer advisory services and best products. They make a major contribution to prosperity in Switzerland. The association’s committees act as thought leaders for the framework conditions of tomorrow. This is contingent on the banks being able to contribute their insights to the regulatory process from the outset by providing clear positions – at the national level as well as in international standard-setting bodies. The SBA takes advantage of the resources of its members and other associations to consolidate its positions on the basis of the highest level of expertise and contributes these to the dialogue.
Principles for the future
With a view to the future, the SBA is aligning itself along three principles. Firstly, the SBA calls for competitiveness to be consistently taken into account for all bank-relevant regulatory processes. “We do not need a Swiss finish, but rather a Swiss way”, says Herbert J. Scheidt, Chairman of the SBA. “Regulation must focus unconditionally on competitiveness and take advantage of room for manoeuvre that does not exist in other countries.”
The second principle is openness. As liberal representatives of open markets, the SBA resolutely calls for market access and the guarantee of equivalence in financial matters before Switzerland embarks on discussions about a further cohesion contribution. Switzerland is not just a random third country, but is extremely closely linked to Europe and has been an established partner of the EU for decades.
The third principle is innovation: the SBA is in intensive discussions with its members about the trends in the industry that are opening up through the developments in digitalisation. To this end, the SBA last summer created a group of experts wherein industry specialists continuously analyse the suitability of existing framework conditions with a view to these developments.
New board member
A new board member will be put forward for election at this year’s Annual General Meeting: Kristine Braden, Managing Director, Citi Country Officer for Switzerland, Monaco and Liechtenstein, Corporate & Investment Banking Head for Switzerland, Citibank (Switzerland) SA. As the representative for foreign banks, she will replace Marco Bizzozero, former CEO Deutsche Bank Schweiz, who has stepped down from the Board of Directors.