Vision & mission

The Swiss Bankers Association is the Swiss financial sector’s leading industry association. Our main objective is to create the best possible operating conditions for banks in Switzerland. 

Shaping the future, creating scope for development

Who we are 

As the umbrella organisation of Switzerland’s banks, the Swiss Bankers Association represents the financial centre’s interests vis-à-vis politicians, authorities and the general public. We are committed to entrepreneurial freedom and open markets, and work towards an environment in which an innovative and diverse banking sector can grow. We are a forward-thinking knowledge hub, setting the agenda and steering the industry towards a sustainable future.  

SBA facts and figures 
  • The SBA was founded in Basel in 1912 and brings together around 300 institutions as well as some 12,000 individual members.
  • Over 500 experts and specialists from member institutions formulate broad-based opinions within our various specialist committees and working groups, supported by a staff of around 55 (full-time equivalents) in our offices.
  • Dr. Marcel Rohner, Vice-Chairman of the Board of Directors, Union Bancaire Privée, UBP SA, has been Chairman since September 2021. Jörg Gasser has been CEO since May 2019.


We aim to create optimum frameworks for a strong, diverse and innovative Swiss banking sector.

The Swiss Bankers Association is committed to a strong banking sector with optimum frameworks to contribute to a competitive and open economy.  


We effectively represent the Swiss banking sector’s interests and support our members with services and coordination platforms.

  • As the umbrella organisation of Switzerland’s banks, we represent the industry’s interests vis-à-vis politicians, authorities and the general public in Switzerland and abroad.  
  • We are the voice of the banking industry in all relevant political and regulatory matters and engage in transparent dialogue with the public at large. 
  • We promote the Swiss financial centre’s image throughout the world.  
  • We promote solidarity and the exchange of information and insight among banks and their staff.   
  • We advise our members and provide them with services and coordination platforms. 
  • We develop and refine self-regulation in consultation with regulators. 
  • We promote training and career development for bank staff of all ages. 
  • We coordinate the Swiss banks’ joint utility providers. 

Priorities for 2021 

Every year, the SBA’s Board of Directors determines the Association’s priority areas with a view to ensuring attractive operating conditions for the banking sector. The SBA’s priorities for 2021 are as follows: 

Sustainable Finance

The Swiss financial centre intends to position itself as a world-leading location for sustainable finance. To this end, the SBA is committed to promoting market-driven frameworks and focusing on current issues relating to disclosure and taxonomy in relation to sustainability. 

Digital transformation

The SBA supports technology-neutral frameworks and innovative business models, particularly in open finance. At the same time, cyber risks must be countered with an effective defence system that is coordinated among all stakeholders. 

Financial market regulation

The SBA is committed to proportionate implementation of the international Basel III final standards that takes account of the Swiss financial centre’s competitiveness. It also advocates an effective and balanced revision of deposit insurance as part of the current partial revision of the Banking Act, which should ensure an appropriate cost-benefit ratio. 


The SBA is in favour of the current revision of the Anti-Money Laundering Act, which should take international requirements duly into account. It also supports its members in implementing the Financial Services Act (FinSA) and the Financial Institutions Act (FinIA), which have now entered into force, and is updating its self-regulation regimes accordingly. The SBA is also committed to modern trust legislation in Switzerland. 


The SBA believes that the abolition of stamp duty as well as an easily implemented reform and partial abolition of withholding tax will strengthen the Swiss capital market. At the international level, it wants Switzerland’s appeal for business to remain unchanged in terms of the tax on corporate profits. 

Market access

Good market access is vital to Switzerland’s export-oriented banks, which need to be able to offer services that are tailored to customers’ needs in every target market. The banks require improvements both with regard to the EU and at the bilateral country level.