Vision & mission
The Swiss Bankers Association is the Swiss financial sector’s leading industry association. Our main objective is to create the best possible operating conditions for banks in Switzerland.
Shaping the future, creating scope for development
Who we are
As the umbrella association of Switzerland’s banks, the Swiss Bankers Association (SBA) brings together some 270 member institutions from the various bank categories and other financial services providers. The Association represents the financial centre’s interests vis-à-vis politicians, authorities and the general public.
We are committed to entrepreneurial freedom and open markets, and work towards an environment in which an innovative and diverse banking sector can grow. We are a forward-thinking knowledge hub, setting the agenda and steering the industry towards a sustainable future.
- The SBA was founded in Basel in 1912 and is the umbrella association of banks in Switzerland, bringing together some 270 member institutions and around 12,300 individual members from the following bank categories: big banks, cantonal banks, regional banks, foreign banks, asset and wealth management banks, private banks and other banks. In addition, the SBA counts securities firms, financial market infrastructures, auditing companies of banks, of securities firms and of financial market infrastructures, as well as associations of the financial centre to its members.
- Over 700 experts and specialists from member institutions formulate broad-based opinions within our various committees and commissions, supported by a staff of around 55 (full-time equivalents) in our offices.
- Dr. Marcel Rohner, Vice-Chairman of the Board of Directors, Union Bancaire Privée, UBP SA, has been Chairman of the Board of Directors since September 2021.
Vision
We aim to create optimum frameworks for a strong, diverse and innovative Swiss banking sector.
The Swiss Bankers Association is committed to a strong banking sector with optimum frameworks to contribute to a competitive and open economy.
Mission
We effectively represent the Swiss banking sector’s interests and support our members with services and coordination platforms.
- As the umbrella organisation of Switzerland’s banks, we represent the industry’s interests vis-à-vis politicians, authorities and the general public in Switzerland and abroad.
- We are the voice of the banking industry in all relevant political and regulatory matters and engage in transparent dialogue with the public at large.
- We promote the Swiss financial centre’s image throughout the world.
- We promote solidarity and the exchange of information and insight among banks and their staff.
- We advise our members and provide them with services and coordination platforms.
- We develop and refine self-regulation in consultation with regulators.
- We promote training and career development for bank staff of all ages.
- We coordinate the Swiss banks’ joint utility providers.
Priorities
Every year, the Swiss Bankers Association’s Board of Directors determines the Association’s priority areas with a view to ensuring attractive operating conditions for the banking sector.
The SBA’s priorities for 2025 are as follows:
Sanctions and neutrality
The SBA plays its part in the consistent implementation of sanctions and works to position the Swiss financial centre clearly in the international context while taking account of Switzerland’s enduring neutrality, which is fundamental to Swiss foreign policy. In doing so, it focuses on clarifying operational implementation and interpretation issues on an ongoing basis as well as on proactively monitoring international developments. This includes, among other things, continuing its established, regular dialogue with SECO.
Market access
The SBA has two main aims here. The first is to achieve bilateral market access improvements in key focus markets (particularly Germany) without the need for a framework agreement. This will increase legal certainty for banks in Switzerland with regard to cross-border business, allowing this business to grow and thus keeping value added, tax revenues and jobs in Switzerland. The SBA is committed to maintaining the existing exemption model with Germany and achieving progress in terms of access to other national markets. The second aim is to promote the institution-specific approach for EU market access in order to counteract the increasing restrictions placed on third countries in the EU marketplace. The SBA is working to keep Swiss banks’ market access concerns on the agenda in Switzerland’s dialogue with the EU on financial regulation and to make sure that the EU authorities understand the institution-specific approach to market access.
Federal Council proposals on banking stability (response to the Credit Suisse affair)
The SBA is engaging in a constructive dialogue with politicians, authorities and the general public regarding the regulatory consequences of the Credit Suisse crisis. In particular, we are putting forward our views on the future of the “too big to fail” regulations to the Federal Department of Finance, the Swiss National Bank and FINMA. Our aim here is to ensure that any amendments to the regulation and supervision of banks are the result of effective, evidence-based prioritisation, a focus on international competitiveness and a practically oriented, proportional approach. The top priority this year will be the consultation on the proposed measures at the ordinance level.
Digital currencies
The SBA endeavours to position Switzerland as an innovation leader in digital currencies. To this end, it empowers its members to grasp the potential of digital and programmable currencies and position themselves strategically within this ecosystem on the basis of robust decision-making input. These efforts should also ensure that their interests are represented effectively in an area where regulatory frameworks are currently very much in a state of flux. The aim here is to ensure that the Swiss financial centre – in particular the banks – can implement technological innovations in payments and currencies while preserving the two-tier banking system. The SBA therefore intends to see the Swiss deposit token project through to fruition.