Vision & mission

The Swiss Bankers Association is the Swiss financial sector’s leading industry association. Our main objective is to create the best possible operating conditions for banks in Switzerland. 

Shaping the future, creating scope for development

Who we are 

As the umbrella association of Switzerland’s banks, the Swiss Bankers Association (SBA) brings together some 300 member institutions from the various bank categories and other financial services providers. The Association represents the financial centre’s interests vis-à-vis politicians, authorities and the general public.

We are committed to entrepreneurial freedom and open markets, and work towards an environment in which an innovative and diverse banking sector can grow. We are a forward-thinking knowledge hub, setting the agenda and steering the industry towards a sustainable future.  

SBA facts and figures 
  • The SBA was founded in Basel in 1912 and is the umbrella association of banks in Switzerland, bringing together some 300 member institutions and around 12,000 individual members from the following bank categories: big banks, cantonal banks, regional banks, foreign banks, asset and wealth management banks, private banks and other banks. In addition, the SBA counts securities firms, financial market infrastructures, auditing companies of banks, of securities firms and of financial market infrastructures, as well as associations of the financial centre to its members.
  • Over 500 experts and specialists from member institutions formulate broad-based opinions within our various committees and commissions, supported by a staff of around 55 (full-time equivalents) in our offices.
  • Dr. Marcel Rohner, Vice-Chairman of the Board of Directors, Union Bancaire Privée, UBP SA, has been Chairman of the Board of Directors since September 2021. Jörg Gasser has been CEO since May 2019.


We aim to create optimum frameworks for a strong, diverse and innovative Swiss banking sector.

The Swiss Bankers Association is committed to a strong banking sector with optimum frameworks to contribute to a competitive and open economy.  


We effectively represent the Swiss banking sector’s interests and support our members with services and coordination platforms.

  • As the umbrella organisation of Switzerland’s banks, we represent the industry’s interests vis-à-vis politicians, authorities and the general public in Switzerland and abroad.  
  • We are the voice of the banking industry in all relevant political and regulatory matters and engage in transparent dialogue with the public at large. 
  • We promote the Swiss financial centre’s image throughout the world.  
  • We promote solidarity and the exchange of information and insight among banks and their staff.   
  • We advise our members and provide them with services and coordination platforms. 
  • We develop and refine self-regulation in consultation with regulators. 
  • We promote training and career development for bank staff of all ages. 
  • We coordinate the Swiss banks’ joint utility providers. 

Priorities for 2022 

Every year, the SBA’s Board of Directors determines the Association’s priority areas with a view to ensuring attractive operating conditions for the banking sector. The SBA’s priorities for 2022 are as follows: 

Sustainable Finance

The Swiss financial centre intends to position itself as a world-leading location for sustainable finance. To this end, the SBA is committed to promoting market-driven frameworks and is currently focusing on embedding relevant self-regulatory structures.

More about Sustainable Finance

Digital transformation

The SBA supports an innovative, competitive and resilient financial centre that creates scope for technological advances and enables innovative business models. To achieve this, it requires robust system of cyber defences. The SBA is also committed to enhancing the financial centre’s status as a location for the production and trading of digital assets.

Financial market regulation

The SBA supports proportionate and competitive implementation of the international Basel III final standards and the revised deposit insurance scheme. The SBA also opposes allowing PostFinance to engage in lending activities unless accompanied by a binding commitment to privatisation.


The SBA favours a robust anti-money laundering regime that takes international requirements into account. Looking ahead to the revision of the Financial Market Infrastructure Act (FinMIA), the SBA advocates efficient and internationally recognised regulation.


The SBA favours a tax regime that supports Switzerland’s attractiveness to business, and is committed to internationally competitive implementation of the OECD taxation project in the country.

Market access

The SBA is committed to improving Swiss banks’ access to core markets in Europe and beyond, communicating the value added by open markets, and strengthening the financial centre’s reputation as an important export industry. 

Financial market infrastructure

The SBA supports a first-class operating environment for payment services and, along with relevant players, is focusing on the opportunities opened up by digital money.


The SBA fosters an environment conducive to lifelong learning, new forms of working, and the skills of the future.

More about Lifelong Learning